For the Financial Services sector, the future is digital, and it’s already here. Whether in Payments, Retail Banking, Asset Management, Fintech or Insurance, customer demands have evolved dramatically and so have the requirements for Financial Services organizations.

When it comes to marketing technology though, this sector has historically been amongst the late adopters; a reluctant aptitude that has been fed by brand reputation and safety concerns, regulatory compliance, and frameworks such as MiFID II, which asks for a specific approach for the context and tone of customer communications.