Project Description

Douwe Egberts ran an app-based promotion, that asked users to send a photo-based message to their friends. App users could choose a friend from their list, fill in a short message and have the app create an image that was then posted on their wall.

Project Highlights

  • Generate on the fly custom artwork based on user’s selections
  • Compose image that combines branded material with user input
  • Moderation console to review user-submitted content
  • Viral promotion through Facebook’s user mention mechanism
  • Multi-participation option, with one entry for each approved user-submitted item
  • Spam prevention through daily usage limit