Douwe Egberts ran an app-based promotion, that asked users to send a photo-based message to their friends. App users could choose a friend from their list, fill in a short message and have the app create an image that was then posted on their wall.
- Generate on the fly custom artwork based on user’s selections
- Compose image that combines branded material with user input
- Moderation console to review user-submitted content
- Viral promotion through Facebook’s user mention mechanism
- Multi-participation option, with one entry for each approved user-submitted item
- Spam prevention through daily usage limit