Douwe Egbert’s TVC campaign used a fictional language that sounded like spanish. Lowe Athens built on that concept, by creating a contest where the users would submit a greek word or phrase to be translated to this mock language.
- Facebook contest with user-submitted content
- Content moderation panel to allow review of user-submitted content
- Custom CMS to handle translation tasks
- Delayed user notifications and Facebook posts, fired after the content has been accepted by the content admin