Project Description

Enovaway, a member of the N. I. Theocharakis group of companies, set out in 2012 to create Koolfly, a youth fashion e-commerce site with a unique content-oriented twist.

By integrating content presentation and e-commerce functions into a single platform, Koolfly successfully tried to make effective use of its in-house produced, rich, high-quality editorial content, in order to boost the awareness of the products it sells. Thus, crossing the borders between commerce and content, a unique internet shopping experience was created.

Technical Highlights

The shop was based on the Magento Enterprise platform, arguably the most powerful and complete e-Commerce platform available. A wide selection of marketing tools and techniques were integrated into the site, thus augmenting the user’s shopping experience and supporting the commercial aspect of the site.

  • Integrated blog functionality serves as entry-point to e-shop, generating leads and cross-sells
  • Integrated ERP functionality with full support for multiple storehouses and automatic stock need calculation
  • Integration with external 3PL through XML message passing mechanism
  • Paypal, Credit Card Processor and Bank support
  • Complete set of rules for determining packaging and shipping fees, based on location, country, weight and price of shipped products
  • Package tracking through integration with DHL’s web service
  • Fully customizable tax documents creation
  • Custom discounts based on user behavior and group membership
  • Extensive use of gift cards that are given out as a reward to user actions

The site’s demanding content presentation requirements, led us to a series of UI modifications that allowed the successful merge of product and content pages using a single, uniform design throughout all sections, and irrespective of the type of information presented.

  • Custom home page design, loading data from multiple sources from within the site
  • Custom carousel associated to products and/or content pages
  • Support for presentation of configurable products with two configurable attributes (colors and sizes)
  • Full layered navigation sidebar, allows for quick filtering of lists and product grids

Project Awards

e-volution awards 2014