Project Description

The Greek Drug Administration (EOF), launched in 2013 a media campaign in order to inform the public of the safety of generic drugs. Comprising of a set of TVCs and Radio Spots, along with a microsite and a series of banners, the campaign was widely promoted across all media, digital and traditional.

Acting as an information hub, with references to all relevant news and media, the microsite hosts serves as the campaign’s main communication channel.

Technical Highlights

  • CMS-based implementation for easy content updates
  • Responsive design for multi-device access
  • SEO-optimized content and infrastructure