Project Description

The Hellenic Republic’s Privatisation Program represents a key initiative in attracting direct investments in infrastructure, energy, real estate and other fields. Privatisation is not seen as a mere sale of assets; rather, it is the key element in re-establishing credibility, itself the basic pre-requisite for Greece’s return to global capital markets.

The Hellenic Republic’s Asset Development Fund is the organization that is responsible for the implementation of this process. Threenitas has worked with V+O in developing a website that showcases the full portfolio of HRADF’s assets and serves as the primary channel for communicating the Fund’s actions and the progress of the privatization process.

The site was built on a custom CMS, tailor made to the Fund’s specific requirements regarding the organization of its assets, and the associations between the assets and all the relevant files, press releases and various material related to the status of the privatization process for each asset. The site’s clean design, with its minimal, yet strategically placed use of photo content, further supports the purposes of the project.

Technical Highlights

  • Presentation of all assets promoted by HRADF, incorporating multiple taxonomies that allow alternative content presentation, based on context
  • Custom-built content-management system facilitates data entry and content management, while supporting constantly evolving user requirements
  • Multilingual presentation, with the ability to present both synchronized and stand-alone versions of the sites pages in all available languages
  • SEO-friendly content organization and technical implementation, guarantee compatibility with all major search engines

The decision to base the development on this custom CMS was greatly justified by th constantly evolving content organization and presentation needs, which were gradually introduced as a byproduct of the site’s organic development, through the introduction of new types of assets.