Project Description

OTE, a major Greek telco, member of the Deutsche Telekom group, wanted to launch a new corporate magazine, targeted mainly at its personnel. In order to engage their user base in the process, the HR group that managed the project wanted to crowdsource the naming of the magazine.

TenFour, OTE’s creative agency involved in the project, worked with Threenitas in designing and creating a microsite that served as the platform for collecting the users’ proposals, and at the same time rewarding them by enrolling them in a sweepstakes.

Technical Highlights

  • .Net Framework and Microsoft SQL Server implementation, following OTE’s requirements
  • Underwent extensive security auditing
  • Compatibility with wide range of browsers (from IE6 onward!)
  • Data collection and storage
  • Automatic user registration