Project Description

Cutty Shark Whisky is being relaunched in Greece, as the brand’s distribution rights were taken over by Coca Cola – 3E. As part of the re-launch process, a new brand identity is promoted, appealing to younger audiences. is the main digital property of the brand’s new communication platform. It bridges the brand’s online and offline presence, by showcasing a series of hip and fashionable locations and activities organized in subject categories. The user browses through the available options, that are also presented on a map interface, for easy navigation, and can participate in the weekly on-site tours, that introduce people to the vibrant underground art world of Athens!

  • Consumer-facing website for brand communication
  • Tap-friendly implementation through the use of large action areas
  • Responsive full-screen design adapts to screen sizes across devices
  • Google maps integration for point-of-interest locator tool