Cutty Shark Whisky is being relaunched in Greece, as the brand’s distribution rights were taken over by Coca Cola – 3E. As part of the re-launch process, a new brand identity is promoted, appealing to younger audiences.
UrbanAdventures.gr is the main digital property of the brand’s new communication platform. It bridges the brand’s online and offline presence, by showcasing a series of hip and fashionable locations and activities organized in subject categories. The user browses through the available options, that are also presented on a map interface, for easy navigation, and can participate in the weekly on-site tours, that introduce people to the vibrant underground art world of Athens!