Bravo Coffee inaugurated its new Facebook page with a viral contest that allowed users to create a custom photo message and share it with their friends. Selecting recipients from their Facebook friends list, users could create a personalized message that they would post on their walls, and share with their friends, using Facebook’s mention mechanism.
To further build on the app’s virality the user is also able to share the image he created on Facebook. This is facilitated by the automatic generation of Facebook open graph tags for each image a user creates.
- Generate on the fly custom artwork based on user’s selections
- Compose image that combines branded material with user input
- Moderation console to review user-submitted content
- Viral promotion through Facebook’s user mention mechanism
- Multi-participation option, with one entry for each approved user-submitted item
- Spam prevention through daily usage limit