Project Description

ElectroWorld, the online electronics and appliances e-shop of the Kotsovolos/Dixons group in Greece, wanted to run a series of simple Facebook contests that would allow them to attract new fans to their Facebook page.

Lowe Athens worked with Threenitas in creating a series of such simple, easily customized and quickly deployable contests, that allowed ElectroWorld to maintain a bi-weekly schedule of sweepstakes contests, supported by a Facebook ads campaign.

Technical Highlights

  • Facebook contest platform
  • Bi-weekly scheduling
  • Minimum friction enrollment
  • Extensive use of social sharing options